2. Price Price is the amount that consumers will probably be prepared to pay for a product. Marketers must link the cost on the solution's real and perceived benefit, even though also thinking about source expenditures, seasonal discount rates, competitors' selling prices, and retail markup. Through the Cambridge English Corpus https://kingslists.com/story18651163/the-2-minute-rule-for-%CE%BD%CF%84%CE%B9%CF%84%CE%B6%CE%B9%CF%84%CE%B1%CE%BB