ChatGPT said: Understanding keyword match types is crucial for smarter Amazon PPC marketing because it determines how closely a shopper’s search query must align with your targeted keywords for your ad to appear. Amazon offers three main match types—broad, phrase, and exact—each with its own level of targeting precision. Broad match provides the widest reach by displaying ads for sea... https://www.brandscapeventures.com/blog/amazon-ppc-keyword-match-types-uk