Competitor analysis plays a vital role in shaping Amazon PPC agency strategies by providing insights into what works—and what doesn’t—in a brand’s competitive landscape. By studying rivals’ keyword targeting, ad placements, bidding patterns, and promotional tactics, agencies can identify gaps and opportunities to outperform them. This intelligence allows for the creation of highly tar... https://www.brandscapeventures.com/blog/competitor-analysis-amazon-ppc-agency-strategies-india