A/B testing is a powerful tool for effective Amazon PPC marketing because it allows sellers to compare different ad elements and identify what drives the best performance. By testing variations in keywords, ad copy, product images, bid strategies, and targeting options, sellers can gather data-backed insights to refine their campaigns. For example, experimenting with different headlin... https://www.brandscapeventures.com/blog/ab-testing-amazon-ppc-marketing-usa